Partnership & sponsorship
U88 Partnership & Sponsorship
U88 builds its brand presence through relevant partnerships, ambassador campaigns and sponsorship agreements that bring the brand closer to users across Malaysia and the wider Asian entertainment market.
Brand ambassador 2025–2026
Zax Wang 王仁甫
Taiwanese entertainer, actor, host and singer; a member of the boy band 5566 and a familiar face across Asia for more than 20 years. Zax Wang was born on 28 August 1980 in Taipei.
Why U88 chose Zax Wang
U88 promotional ambassadors 2025–2026
U88 is pleased to announce Linda 琳妲, Dora 小葳葳 and Nuan Nuan 暖暖 as Promotional Ambassadors for 2025–2026. Together they give the U88 brand a friendlier image built on elegance, youthfulness, positivity and genuine affinity with people.
Meet U88's promotional ambassadors
Linda 琳妲
Linda brings elegance, confidence and professionalism to the U88 brand. Her strong fashion sense and social media influence reflect U88's focus on quality, style and reliability.
Dora 小葳葳
Dora represents youthful energy and approachability. Her lively personality helps U88 connect with younger audiences in a more natural and friendly way.
Nuan Nuan 暖暖
Nuan Nuan is known for her warm personality and authentic lifestyle sharing. Her positive image helps U88 communicate sincerity, care and trust to users.
U88 KOL collaborations
U88 has worked with Malaysian and regional creators since 2022, across lifestyle, comedy and gaming audiences.
2024
U88 KOL Series
- MR Wow
- Nuan Nuan
- Monica
- Valent
- Victoria
- Yong Jia
- Angela
2023
U88 KOL partnership
- MR Wow
- Valent
- Fedora
- Pei Yu
- Qi Miao
- Angela
- Baby Sukiyap
- Delia
2022
U88 KOL collaboration
- Valent
- Happy Polla
- Angellowee
- 3P
U88 Charity: Empowering Lives 2024
In 2024, U88 launched Empowering Lives, a charity campaign providing financial support to SoServ Welfare Malaysia, a welfare organisation working with underserved communities in Malaysia.
The campaign was U88’s first structured community initiative, and it set the pattern the brand follows now: choose one Malaysian welfare partner, commit direct financial support rather than in-kind publicity, and document the outcome publicly so users and partners can see where the contribution went.
Empowering Lives sits alongside U88’s ambassador and KOL programmes as part of the same commitment. U88 wishes to become a brand that is visible in Malaysian entertainment and should also be accountable within Malaysian communities.
Empowering Lives 2024 in pictures
